Tyla Wins Billboard’s U.S. Afrobeats Artist of the Year
South African sensation Tyla has been officially named Billboard’s U.S. Afrobeats Artist of the Year, a monumental achievement that highlights her global impact and the rising dominance of South African soundscapes on the world stage.
Tyla emerged ahead of several top Nigerian Afrobeats artists—long recognized as the leaders of the genre—signaling a major shift in the international appeal and diversity of Afrobeats.
A Breakout Year Powered by “Water”
Her global rise was ignited by the unstoppable success of “Water”, a genre-blending hit that infused Afrobeats with Amapiano rhythms. The track charted worldwide, earned her a historic Grammy win, dominated TikTok trends, and captured U.S. radio and streaming audiences at unprecedented levels.
“Water” became a cultural phenomenon, pushing Tyla into the mainstream and setting new records for South African artists on the global stage.
Outperforming Afrobeats Giants
Billboard’s recognition places Tyla above major Nigerian stars such as Burna Boy, Rema, Wizkid, Davido, Omah Lay, and Tems—artists who have traditionally led the U.S. Afrobeats charts.
Her achievement demonstrates that Afrobeats is no longer driven solely by one region; it is a pan-African global movement evolving through new voices and new influences.
A Win for South Africa and the Afrobeats Evolution
Tyla’s success signals a significant moment for South Africa, proving that the country’s vibrant music ecosystem—especially Amapiano—has the power to reshape global trends.
Her Billboard win is not just a personal milestone; it’s a cultural victory that expands the narrative of Afrobeats beyond its Nigerian roots and encourages more diversity within the genre.
What’s Next for Tyla
With more music anticipated and her fanbase growing rapidly across continents, Tyla is poised to remain a leading figure in the Afrobeats wave.
Her sound, image, and global appeal place her at the forefront of the next generation of African superstars.
This Billboard honor cements Tyla as one of the most influential artists shaping the future of Afrobeats worldwide.
-AMG Records
